Fit Foods shows their commitment to Mother Earth with a new "Green Fleet" for the Sales and Event Team
Vancouver, December 30, 2008 - Fit Foods Ltd has outfitted their sales and event marketing team with 2009 Jetta TDI Clean Diesel wagons. The move to a "green fleet" is an important part of Fit Food's commitment to reducing the company's carbon foot print.
"With 18 sales and event staff driving up and down the highways we were an environmental disaster," said Greg Cowan, Director of Sales for Fit Foods Ltd. The Jetta Wagons are practical vehicles for the team; they meet our needs for environmental stewardship as well as safety for the team and fuel economy. The 2009 Jetta TDI Clean Diesel has been awarded the 2009 Green Car of the Year(R) by Green Car Journal at the Los Angeles Auto Show. "The Volkswagen Jetta TDI rose to the top as Green Car Journal's 2009 Green Car of the Year(R) for some very important reasons," said Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com. "With its affordable price point, refined ride and handling, and high fuel economy, the Jetta TDI shows that hybrids now have a strong competitor in the marketplace."
Earlier this year, the Volkswagen Jetta TDI Clean Diesel set a new Guinness World Record for Lowest Fuel Consumption as it averaged 58.82 miles per gallon (U.S.) (4.0 L/100 km, or 70.58 miles per Imperial gallon) as it traveled through the 48 contiguous states of the U.S. Furthermore, the Insurance Institute for Highway Safety (IIHS) awarded the Volkswagen Jetta with their highest safety rating: a Top Safety Pick.
Fit Foods Ltd. was founded in 1996 by President and CEO Jim McMahon under the name PVL Nutrients. Fit Foods formulates and manufactures sport nutrition and healthy lifestyle products in Vancouver, British Columbia. The extensive line of protein powders, meal replacements, weight gainers and healthy lifestyle products has earned Fit Foods international recognition for superior tasting, quality products and a leading position in the market place. Fit Foods brands are distributed worldwide in more than 56 countries from the manufacturing plant in Vancouver and distribution warehouses also in Vancouver, Toronto and Washington State. Recently, Fit Foods has become a full distribution company acquiring the exclusive rights to several brands including CLICK, TOCHA Tea, Ripped Freak and Advanced Genetics.
Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario, and is part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker. Volkswagen sells the City Golf, City Jetta, Rabbit, GTI, New Beetle, New Beetle Convertible, Jetta Sedan, Jetta TDI Clean Diesel, GLI, Jetta Wagon, Jetta Wagon TDI Clean Diesel, Eos, Passat Sedan, Passat CC, Passat Wagon, Tiguan, Routan, and Touareg 2 through 130 independent Canadian Dealers. Visit Volkswagen Canada online at www.vw.ca.
Camera ready art/photos/illustrations available on request. For further information please contact:
Fit Foods Ltd.